Leiki recommendations monetise classifieds and product catalogues for Arena Partners
Leiki Focus releases the potential of ad inventories by automatically selecting the most relevant ads and products, which greatly increases traffic compared to generic brand promotion such as 'click here for our classifieds service'.
Arena Partners, an online service provider jointly owned by eight Finnish newspapers, has chosen Leiki Focus for automatic content recommendation and ad targeting on leading regional publications including Ilkka, Keskipohjanmaa and Pohjalainen. At the end of the articles on these online newspapers there are links to similar editorial articles and classifieds. This helps the user by enabling easy study of the article topic from different viewpoints and the publisher by increasing page views and the number of users for previously undiscovered service areas. Contextual text and banner advertising is also shown, bringing new ad revenue to the publisher.
With Leiki's patented targeting and recommendation solution both publishers and advertisers significantly increase value by displaying the most relevant content and offers for each context. This results in click through rates that are typically over ten times higher than in traditional online advertising. It also allows publishers to fully utilize the investment they have made in creating their content archives.
Arena Partners Ilkka Korjus: - Leiki Focus is an excellent example of a product that Arena Partners can offer through its partner Leiki to enable the success of its owner news papers in the digital classified ads.?
Leiki CEO Dr. Petrus Pennanen: - Classifieds are very valuable content but it takes effort and motivation from the reader to find personally relevant products. Arena Partners is one of our first customers that uses contextual classified recommendations to help readers to find interesting products without searching. This gives a strategic advantage to the publisher by taking the monetisation of their classifieds inventory to the next level.
Leiki_ArenaPartners_20100305.pdf