Blue White Partners Published a Webpage Effectiveness Survey
Blue White Partners, a consulting company focused on Finnish technology companies to meet the criteria of profitable international business, has published a broad survey about marketing effectiveness of Finnish companies' webpages.
In the survey Blue White uses a "Blue White Web Score" -classification which was created in co-operation with an US company. The classification is based on analyzing the effectiveness of many hundread thousands webpages. Blue White has made the survey once before in Feb. 2009.
The latest survey includes over a thousand Finnish companies. The result was that Finnish companies had average score of 42, which makes it 3 points higher than last time. Yet there is a chance to improve since the worldwide average is 50.
The highest rank was Nokia's score of 99.8 followed by many other well-known companies like XIHA Life (99.4, +6.4), F-Secure (99.3, -0.6), Tellabs (98.3, +0.2) and Basware (97.9, +3.9) in which all have considerable experience in international business and marketing.
For further information in Finnish:
www.bluewhitepartners.com
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