IBM Opens New Innovation Centre In Ireland
IBM has announced the opening of a new Innovation Centre in IBM Technology Campus Dublin, to accelerate entrepreneurship in Ireland. The new Centre is designed to meet the growing demand from business partners, venture funded organisations and customers looking to harness IBM expertise in
technologies such as Services Orientated Architecture, Web 2.0, 3D
Internet, Cell Processor and POWER 6 architecture. IBM also introduced a
range of new sales and marketing resources to help business partners
generate new business.
Additionally, IBM is announcing plans to launch four Innovation Centres
across Europe including Denmark, Finland, Norway, and Switzerland.
With the introduction of these new centres, IBM now hosts a network of
more than 38 Innovation Centres around the world. Since their inception
over ten years ago, IBM Innovation Centres have become a key component
of IBM's strategy to help companies build innovative solutions before
they expand into new markets.
IBM Innovation Centres offer Research and Development expertise to
enable start-ups and small to mid-sized companies create leading-edge
software & hardware applications. The centres also provide an entry-
point to IBM's Research network, accelerating innovation by providing
insights into emerging technologies.
?IBM Innovation Centres provide global support for partners and
customers and are independent of their location," said Chris Howard, IBM Innovation Centre Manager, Dublin. ?For example, Innovation Centre in
Dallas, USA may be better equipped to meet the specific technical needs
of a business partner in Dublin. Using hands-on local support in Dublin
and a few clicks of a mouse, that Partner can access the technical
resources of another IBM Innovation Centre halfway around the world."
This model can also be extended to allow business partners remote access
to IBM Innovation Centres providing ultimate flexibility in getting to
the customized resources needed, where and when needed.
?This initiative further highlights Ireland's position as an integral
part of IBM's growth strategy to operate as a globally integrated
company," said Jim Corgel, general manager, ISV & Developer Relations. ?Ireland offers a well established and a growing ecosystem with strong
collaboration between IBM, the venture capital community, business
partners, entrepreneurs, government and academia."
?This investment to expand our worldwide IBM Innovation Centres is being
led by the demand from our partners for increased expertise in their
local regions. As the global marketplace continues to expand, we are
looking to our partners to ensure our resources are meeting their
specific needs."
New Global Marketing and Sales Tools
Recognising the needs of small-to-mid sized companies with limited
resources and rising competition, IBM has announced a set of new tools
and resources that will allow business partners to tap into IBM's
expansive, global marketing and sales resources. The new tools available
include:
- Pipeline Generation - Business partners will have access to a global
full-service marketing agency to help engage new business contacts,
nurture existing contacts, and identify new business opportunities.
- Marketing Resources Managers - Each partner will be assigned a
marketing expert to help them build and execute an end-to-end marketing
campaign to generate new business opportunities.
- IBM Business Partner Event Plus - In an effort to give business
partners more exposure in their specific industries, IBM will help
partners jointly participate or co-host in major conferences, trade
shows, and client meetings.
For more information, please visit: www.ibm.com/partnerworld
Source: IBM press release